The Everybody Eats Collection is more than fashion—it’s a mindset. A cultural statement. A movement rooted in identity, uplift, and the unwavering belief that we all deserve a seat at the table.
 
Born out of Mount Clemens, Michigan, Everybody Eats started as a dream by Matthew King—a first-generation college student who knew that change couldn’t wait. With just $500 and a vision, he launched a scholarship during one of the most difficult years in modern history. Not because he had it all, but because he knew his community couldn’t afford to wait.
 
This collection represents that same spirit:
Do what you can, with what you have, right now.
Because leadership starts where you are.
Because giving back isn’t about wealth—it’s about will.
 
Each shirt in this collection echoes the heartbeat of the city that raised us. It carries the rhythm of youthful energy, community reunions, and the raw poetry of streets that taught us to survive and dream at the same time. It’s a tribute to those who turn rebellion into resilience, struggle into story, and culture into power.
 
From bold slogans like “Everybody Eats IS a MOVEMENT” every piece is designed to inspire action and pride.
 
This isn’t just a brand. This is a blueprint.
For the leaders, the builders, the community creators.
For the ones who never stopped believing that culture is power, and power is meant to be shared.
 
Wear it for your city.
Wear it for your story.
Wear it until Everybody Eats.
 
Proceeds support the Everybody Eats Scholarship Fund.